Hapsoh, Mutia Dewi, Dody Hermana, and Intan Tenisia Prawita Sari. “Pengaruh Celebrity Endorser Terhadap Purchase Intention Pada Vivo Indonesia (Studi Pada Mahasiswa I Fakultas Ekonomi Universitas Garut)”. Journal of Entrepreneurship and Strategic Management 1, no. 02 (October 29, 2022): 89–99. Accessed August 31, 2026. https://www.jurnal.pps.uniga.ac.id/index.php/jurnalmanagement/article/view/122.